Myth busting & Breaking barriers to scale

Too hard? Too expensive? Customers don’t want it? We hear these myths and barriers to scaling reuse all the time. And we are here to show that every challenge to making reuse work is surmountable and we have the means to overcome those barriers.


Media roundup

Blog posts, podcasts and other resources to show that reuse is do-able.



Upending the myths

From “reuse is too hard” to “reuse is too expensive” to “return rates are low” and “customers don’t want it”—we hear it all. And all these challenges can be surmounted!

“Reuse is too hard”

These restaurants, municipalities, and entrepreneurs have all found their way and are here to share their tips and insights.

“Reuse is too expensive”

While there’s undoubtedly an upfront investment in getting reuse off the ground, it pays off and then some over time—and in many instances, not a very long time at all.

“ROI and return rates are too low”

These case studies, success stories and insights show that with well thought out systems in place, reuse pays back and reusables come back

“Customers don’t want it”

Brands often use lack of consumer demand as an excuse, but plenty of evidence busts this myth, especially with growing public concern over plastic pollution.

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    Do consumers prefer reuse?

    Why yes, they do! A robust body of research shows high consumer demand for reusable packaging.

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    Big brands can—and must—be changemakers

    We did not “ask” for our packaging to be disposable. Why should companies wait for consumers to “ask” for reusable products and packaging?