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Reuse 101

Reuse basics and what you need to know to make the case for reuse in your community and beyond.

What is a reuse economy? 

In a reuse economy, containers and packaging are designed to be reused again and again in their original form, and they recirculate within systems which serve entire communities.

A reuse economy turns packaging into a service instead of a product. Rather than putting the burden on consumers to waste less and “BYO” containers, reusable packaging systems are the default method for people to get food, beverages, and retail items.

What does a reuse system look like?

A reuse system involves the buildings and trucks, technology, and staff to collect, wash and sanitize, and recirculate durable, returnable containers and packaging. Reuse service providers who offer some or all of these elements are a growing business sector.

Why do we need a reuse economy? 

  • The reuse economy suppresses extraction of materials and the endless production of single-use items. It all but eliminates landfilling and incineration.

  • Reuse keeps resources circulating locally and helps businesses achieve independence from volatile global supply chains.

  • Reuse slows global climate change and builds community resilience to climate impacts by buffering against supply chain disruptions; fostering local self-reliance; allowing faster access to goods and resources in emergencies; and facilitating stronger social infrastructure by creating multiple touch points throughout a community.

  • Reuse creates jobs, increases community wealth, and is a key part of the transition to a safer, healthier, more participatory society.

Diagram showing how reuse services work, including purchase and use of disposable products, collection and reverse logistics of reusable packaging, washing and sanitizing of packaging, and refilling or restocking containers.

But wait, what is reuse?

Any process in which an item (e.g., packaging) is used again for the same purpose for which it was originally designed.

New Reuse Alliance Glossary

Where do reuse systems operate?

hand dropping empty glass bottle into a bottle return station

Beverages

reusable container next to a deli buffet

Grocery Stores

kid's hands holding stainless steel lunch tray

Schools

hands holding reusable plastic stadium cups

Events

college student holding reusable container

Universities

woman selecting shampoo in a reusable bottle at the grocery store

Consumer Packaged Goods

…and more!

Image credits: Schools: Ahimsa, Universities: USEFULL, Grocery Stores: Reuse Ottawa, Events: r.World, CPG: Reposit

Reuse Learning Library

Informational overviews of topics to help you learn the ins and outs of reuse, with a rich library of resources at the bottom of each page for a deeper dive into the topic.

Reuse Reports by Upstream

For other key reports regarding reuse, see our Research page.

Reuse 101 Articles

Reuse 101 Podcasts