Reuse Wins at Events:
A life-cycle analysis of reusable and single-use cups

Originally published: June 2021
Revised: November 2025

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Over the past decade-plus, the sports, entertainment, and live events industry has searched for alternatives to single-use plastic in food concessions. After Covid lock-downs, as fans returned to sporting arenas and concert-goers celebrated the return of music festivals, sustainability issues at events and venues came back into focus – specifically, the ever-present disposable plastic cup.

Many attempts at solutions have been introduced, from bioplastic cups to reuse systems and now single-use aluminum. But there has been no clear scientific consensus as to which options have the greatest environmental impact and which options have the least – until now.  

Read the report
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Highlights

  • Reusable stainless steel and polypropylene cups dramatically outperform the single-use cup options across all environmental metrics. These are the most sustainable options for events and venues.

  • If you’re still using single-use cups, PET and PLA cups are better options for the climate.

  • Single-use aluminum cups are the worst option for the climate by far. Single-use aluminum cups used 47% more energy over their life-cycle and created 86% more carbon dioxide than other single-use plastic options.

  • The use category – transportation and washing – for the reusable cups had a minor impact for all use cases in comparison to single-use cups.

  • The average stadium that hosts 100 events annually uses over half a million single-use cups – creating a whopping 6.34 tons of plastic waste. If these were replaced with reusable polypropylene cups used just 25 times and then discarded, that would generate a mere 1.11 tons of waste. Reusable stainless steel cups used 25 times and then discarded would generate one-third that of plastic: 2.12 tons of waste.

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Recommendations

  • Venues and events companies should begin the process of shifting away from all single-use cups, not just single-use plastic.

  • Single-use aluminum cups are not a sustainable option when compared to other single-use cups or reusable cups, even if most of the aluminum cups are collected for recycling.

  • Venues and events companies can either a) create their own reusable cup systems, b) license 3rd party systems, or c) hire reuse companies to provide the service for them.

  • There are ways to save and make money from deploying reusable cup systems, including: a) savings on disposables procurement, b) savings on waste management costs, c) savings on clean-up and litter, d) opportunities for brand partnerships and brand loyalty, and e) opportunities for tech integration, special offers and valuable customer use data.

  • Close-up of a person playing drum set during sunset, wearing a white T-shirt, bracelets, and necklaces with trees in the background.

    Reuse wins at events: A life-cycle analysis of reusable and single-use cups

  • A busy event featuring reusable cups.

    Fact Sheet: Reuse Wins at Events

  • reusable cups being stacked in a crate

    Reuse in Action: Sports & Entertainment