Local initiatives from around the US and Canada.

FIFA World Cup host cities seized the moment to activate reuse, even while the Games themselves did not. (Image credit: Bryton Garay / Muuse)

A dedicated B2B2C reuse space in the Reusable Packaging Pavilion.

How the digital intelligence driving reuse systems is propelling a scaled reuse economy. Part II in Upstream’s series on reuse technology.

What’s Canada’s secret sauce when it comes to reuse? A combination of factors are contributing momentum — and though it is a unique recipe, there’s still much to learn and apply to reuse systems everywhere else.

The takeaway from the REuse Expo in Paris? France hasn't invented anything new. What's driving reuse growth there is policy. Full stop.

Scaled reusable packaging systems supported by shared, interoperable infrastructure are not only feasible, they’re within our collective grasp.

What’s missing is not proof of concept. What’s missing is capital.

To achieve the systemic change necessary for a reuse economy, we must shift our focus from individual consumer behavior to organizational and policy-level interventions that make sustainable choices the default, not the exception.

We’ve entered a new age of reuse — new technologies are enabling efficiencies, insights, and data that simply weren’t available to businesses before.