Businesses are missing a critical chance to lead. Now is their time to lean into the inevitable future of packaging and seize a priceless branding and marketing opportunity.

Brands and corporations not only should not, but cannot, wait for consumer demand in order to switch to reuse systems. Moreover, consumer interest is already well documented. But the next question we often hear is, Will they like it?

The answer seems to be, overwhelmingly, yes.

image: Tomorrowland

PR3’s new Container Design and Performance Standard — and why it matters.

This Super Bowl season, while fans are thinking about touchdowns, fumbles, and Bad Bunny’s half-time show, we’re thinking about how sports venues are ripe for reuse.

How riders on contracts — as well as calls for reuse in municipal RFPs — can accelerate reuse.

One of Upstream’s core strategies is to grow and support the reuse industry, and to that end we have been considering all of the potential ways in which it can be funded. The goal is to identify best bets so we can concentrate our efforts to scale infrastructure.

Funding for reuse infrastructure remains the biggest gap to transitioning the U.S. to a reuse economy. Public funding options can help bridge that gap.

Lessons in applying Just Transition principles to Upstream’s reuse project at Grand Canyon National Park.

image: National Park Service

Request for Information (RFI) for reusable foodware for Grand Canyon National Park reuse project.

Image: NPS, M. Quinn