Normalizing Reuse With Behavior Change Science
Episode #181
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We have the information we need to make positive change—including implementing reuse systems. So how do we get people to act? Host Brooking Gatewood takes a deep dive into the psychology of normalizing reuse and influencing behavior change with experts Jennifer Carrigan and Katie Patrick. From emphasizing the importance of making reuse the default option, to highlighting the power of gamification and social comparison, they discuss how systemic changes influence individual action.
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