We are a leading change agency for reuse. 

We’re driving change toward a robust and enduring reuse economy by normalizing reuse, growing and supporting the reuse industry, and ensuring a supportive policy environment.

Reuse in Action

Building the Foundation for Enduring Reuse

PR3 has released a Container Design and Performance Standard to optimize the shape, size, durability, logistical practicality, and health safety of reusable containers. Here’s what it means for scaling the reuse economy as rapidly as we need to in order to bend the curve on the damage wrought by throw-away culture.

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IFCO is rewiring fresh food logistics thanks to revolutionary new technology
IFCO is rewiring fresh food logistics thanks to revolutionary new technology

"This will be a complete game-changer in the reusable packaging industry. We are enabling our crates to communicate with each other and the cloud without any fixed external infrastructure required from retailers or growers, and this is something no other pooler is doing at the moment." -Christopher Trixl

Digital-first Reuse Infrastructure is "Commercially Inevitable”
Digital-first Reuse Infrastructure is "Commercially Inevitable”

The reuse industry has struggled with every brand wanting bespoke packaging, creating operational fragmentation that prevents scale. CLUBZERØ solves this through a standardized range of reusable packaging SKUs informed by major brands.

Reusables.com Awarded Patent for Tap-to-Reuse™ Technology, Deposit-Free Container Tracking System
Reusables.com Awarded Patent for Tap-to-Reuse™ Technology, Deposit-Free Container Tracking System

New technology eliminates operational barriers preventing widespread adoption of sustainable packaging in mainstream retail.

Reuse Tech Attracts Major Investors in Europe
Reuse Tech Attracts Major Investors in Europe

That Single-Use Coffee Cup Could Be on the Way Out: Cities and venues are looking for the best ways to get consumers to return cups instead of throwing them away. (Image: Wall Street Journal)

What’s Hot in Reuse Technology?

New Content & Resources

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Circularity Infrastructure and Procurement: Tools for a Just Transition
Circularity Infrastructure and Procurement: Tools for a Just Transition

Sustain Our Future Foundation's community benefits agreement model aligns circular procurement with mechanisms that improve material conditions for communities, not just materials flows within supply chains.

Rocking Out With Reuse: How Star Power & Municipal Might Can Propel the Circular Economy

Riders on entertainment contracts — as well as calls for reuse in municipal RFPs — can accelerate reuse.

What We Do

Reuse Economy

Designing a product from the beginning for maximum quality, durability, longevity, material health, and recyclability and getting that product into a system where it can be used over and over again in its original form.

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Pass Policy

Crafting Just Reuse Policy

Real talk on challenges and opportunities when it comes to centering people and planet in policymaking. Part of Upstream’s series, The Role of Reuse in a Just Transition.

Switch to Reuse

Making the Switch

A research summary assessing how venues decide to integrate reuse into their business operations.

Reuse Research

Reuse Wins at Events

An updated version of Upstream’s seminal 2021 LCA of reusable versus single use cups used at event venues.

Act Locally

Reuse Advocacy in Action

Reuse program examples from around the country.

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A reuse economy only works if it works everywhere 🌍✨ This seamless future — where you return a salad to-go box or drop your shampoo bottle in a reuse bin without thinking twice — is powered by an enduring architecture of standards. PR
Circularity is more than just a technical shift. It also means shifting who holds power so we don’t just rebuild a circular version of our current extractive economy. That’s the just transition part. As we move away from wasteful, polluti
Arts & entertainment shape culture at a massive scale. And artists have something powerful at their fingertips: the rider. One clause can influence how an entire venue operates. Shout out to the performers who are already taking steps to normali