Brands and corporations not only should not, but cannot, wait for consumer demand in order to switch to reuse systems. Moreover, consumer interest is already well documented. But the next question we often hear is, Will they like it?

The answer seems to be, overwhelmingly, yes.

image: Tomorrowland

PR3’s new Container Design and Performance Standard — and why it matters.

Sustain Our Future Foundation's community benefits agreement model aligns circular procurement with mechanisms that improve material conditions for communities, not just materials flows within supply chains.

This Super Bowl season, while fans are thinking about touchdowns, fumbles, and Bad Bunny’s half-time show, we’re thinking about how sports venues are ripe for reuse.

State legislation such as Extended Producer Responsibility (EPR) and Deposit Return Systems (DRS) must focus on transitioning to a circular economy that prioritizes reuse. (Updated January 2026).

How riders on contracts — as well as calls for reuse in municipal RFPs — can accelerate reuse.

Coalfield Development’s work on a just transition to a viable, sustainable economy in Appalachia. Part of Upstream’ s series on Reuse and a Just Transition.

image: Coalfield Development

As reuse has picked up the pace, so have we — and we produced a whole lot in 2025! Here’s what we found you were reading, listening to, and viewing the most throughout last year.

2025 was the Year of Innovation for Upstream and the reuse movement. Join us in celebrating everyone’s accomplishments.