Businesses are missing a critical chance to lead. Now is their time to lean into the inevitable future of packaging and seize a priceless branding and marketing opportunity.

Brands and corporations not only should not, but cannot, wait for consumer demand in order to switch to reuse systems. Moreover, consumer interest is already well documented. But the next question we often hear is, Will they like it?

The answer seems to be, overwhelmingly, yes.

image: Tomorrowland

Upstream shares what stood out to us after attending Climate Week NYC 2025 in New York City, NY.

Reuse is, first and foremost, a core economic transformation. Why? Because it allocates the true cost of how materials move through our society.

We are ready for the next step beyond pilots to ensure that reuse becomes systemic and widespread: we are ready for enduring projects. 

To achieve systems-level change, how do we focus on what needs to be unlocked in order to facilitate a shift to a reuse economy?

A Q&A with Kristin Hull of Nia Impact Capital.

We know reuse plays a crucial role in a just transition to a more sustainable economy—but we’ve not yet explicitly stated how and why this is so.

Understanding Scope-3 emissions.