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Articles & Insights
All the latest ideas and news from Upstream’s thought leaders and partners.
The Reuse Jigsaw: Partnering for Successful Systems
Missing a piece in your reuse puzzle? Collaboration completes the picture.
No Magic, Just Mandates: Lessons from France
The takeaway from the REuse Expo in Paris? France hasn't invented anything new. What's driving reuse growth there is policy. Full stop.
Reframing Reuse as a Business Opportunity
Businesses are missing a critical chance to lead. Now is their time to lean into the inevitable future of packaging and seize a priceless branding and marketing opportunity.
When it Comes to Reuse, “Overwhelming Positivity” is the General Consensus
Brands and corporations not only should not, but cannot, wait for consumer demand in order to switch to reuse systems. Moreover, consumer interest is already well documented. But the next question we often hear is, Will they like it?
The answer seems to be, overwhelmingly, yes.
image: Tomorrowland
The Bottom Line on Reuse: Why Smart Companies Will Make the Switch
Reuse is, first and foremost, a core economic transformation. Why? Because it allocates the true cost of how materials move through our society.
What does an interoperable reuse system look like?
Recyclable and reusable packaging can share collection points, transportation systems, and sorting and processing facilities. Here’s what that looks like.
Big brands can—and must—be changemakers
We did not “ask” for our packaging to be disposable. Why should companies wait for consumers to “ask” for reusable products and packaging?
Do consumers prefer reuse?
A significant body of evidence indicates that given the choice, people would choose reusables. Here’s a resource roundup—and another side of the coin.