What’s Canada’s secret sauce when it comes to reuse? A combination of factors are contributing momentum — and though it is a unique recipe, there’s still much to learn and apply to reuse systems everywhere else.

In February, 2026, Upstream CEO Crystal Dreisbach presented the keynote address at EnviroCentre’s 2026 “Connecting the Dots on Greener Events” symposium in Ottawa, Ontario. Watch the full presentation or read key highlights.