Businesses are missing a critical chance to lead. Now is their time to lean into the inevitable future of packaging and seize a priceless branding and marketing opportunity.

Amidst rapid advancement of packaging EPR laws, stakeholders remain hyper-fixated on recycling. Solutions that require true systemic change, like reuse, risk being regarded as side issues in the absence of strong advocacy.

Upstream's Priscilla Johnson just returned from GreenBiz’s annual flagship conference – GreenBiz23. Here are three takeaways from the conference.