Green Sports Alliance: AEG
As part of its effort to reduce single-use plastics and work towards reducing and avoiding waste at live events, AEG, the world’s leading live entertainment company, has been rolling out several reusable cup programs at its sports and music events worldwide since 2021. The company’s commitment includes providing reusable cups at 11 of its venues and six of its Goldenvoice festivals. In the U.S., AEG has formed a partnership with r.World to eliminate single-use cups at its sports and music venues and music festivals. At each AEG venue and event featuring this partnership, all single-use cups are replaced with r.World’s r.Cups, enabling zero-waste beverage operations. See page 69 of the attached report.