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All the latest ideas and news from Upstream’s thought leaders and partners.
Beverage Refill & The New Reuse Economy
The beverage sector is one of the ripest sectors for reuse. Leaving out closed systems like reuse for on-site dining, more beverage reuse/refill systems operate at scale than all other open systems.
PepsiCo and Starbucks announce goals for reuse
In the last month, some BIG brands who have been major players in the throw-away economy made historic announcements about their goals to move to reuse. We recognize that creating financial incentives for returning the packaging will be critical for ensuring that the reusable packaging doesn’t wind up in the garbage or environment.
Coca Cola pledges to serve 25% of beverages in reusables by 2030
Coca Cola announced their commitment to serve 25% of their beverages in reusable packaging by 2030. Learn what this means for reusables in consumer brands and join us in commending their commitment to growing a circular economy for packaging that prioritizes “reduce and reuse” first – over recycling.
How Extended Producer Responsibility Can Help Build a Waste-Free Future
EPR – aka extended producer responsibility – is a policy tool that holds consumer brands responsible for the environmental impacts of their products and packaging. Learn how EPR can move us toward a circular economy that follows the waste reduction hierarchy of reduce and reuse first, before recycling.