Amidst rapid advancement of packaging EPR laws, stakeholders remain hyper-fixated on recycling. Solutions that require true systemic change, like reuse, risk being regarded as side issues in the absence of strong advocacy.

Coca Cola announced their commitment to serve 25% of their beverages in reusable packaging by 2030. Learn what this means for reusables in consumer brands and join us in commending their commitment to growing a circular economy for packaging that prioritizes “reduce and reuse” first – over recycling.

EPR – aka extended producer responsibility – is a policy tool that holds consumer brands responsible for the environmental impacts of their products and packaging. Learn how EPR can move us toward a circular economy that follows the waste reduction hierarchy of reduce and reuse first, before recycling.