In the last month, some BIG brands who have been major players in the throw-away economy made historic announcements about their goals to move to reuse. We recognize that creating financial incentives for returning the packaging will be critical for ensuring that the reusable packaging doesn’t wind up in the garbage or environment.

EPR – aka extended producer responsibility – is a policy tool that holds consumer brands responsible for the environmental impacts of their products and packaging. Learn how EPR can move us toward a circular economy that follows the waste reduction hierarchy of reduce and reuse first, before recycling.