First-ever Next-Gen Reuse Corridor Coming to PACK EXPO International 2026
A dedicated B2B2C reuse space in the Reusable Packaging Pavilion
SAN FRANCISCO, August 5, 2026 — Upstream and the Reusable Packaging Association are launching the first-ever Next-Gen Reuse Corridor at PACK EXPO International 2026 in Chicago in October, a dedicated section inside the Reusable Packaging Pavilion focused on reuse and refill solutions for primary and consumer packaging applications.
The Next-Gen Reuse Corridor elevates the growing industry of B2B services that enable front of house and consumer-facing reuse systems. It will feature a network of companies providing innovative reusable packaging solutions for foodservice, beverage, e-commerce and consumer packaged goods.
“This is a new era of reusable packaging systems for consumer packaging: high-tech, designed around infrastructure and recirculation, and part of a rapidly maturing and standardizing industry,” said Crystal Dreisbach, CEO of Upstream. “If you’re exploring how to transition your company to reusable packaging, the Corridor brings together everything you need: logistics innovators, durable packaging suppliers, smart packaging and asset tracking innovators, and packaging-as-a-service providers.”
The Corridor is a must-visit for consumer brand marketers, sustainability leads, B2C procurement teams, and storefront merchandisers. Attendees will see firsthand how cutting-edge reuse companies are building the infrastructure, technology, and logistics behind scalable reuse systems that are already operating in the real world. From navigating source-reduction goals to complying with a growing number of packaging EPR regulations, the Corridor offers a practical look at how reuse and refill pathways are making this possible.
The Reusable Packaging Pavilion, organized by the Reusable Packaging Association, brings together the world’s largest exhibition of reusable packaging solutions, industry experts, and a Learning Center and stage programming that sets the tone for where the industry is heading.
“Reusable Packaging Pavilion is really unique in its showcase of reusable packaging solutions,” said Tim Debus, President and CEO of the Reusable Packaging Association. “The Pavilion has developed over 15 years, with each year increasing in size, product demonstrations, and onsite expertise to assist attendees. There is an established history that carries forward knowledge and experience unlike anywhere else, offering an immersive learning experience for those interested in reusable packaging.”
With tens of thousands expected to walk the floor at PACK EXPO International, the Reusable Packaging Pavilion stands as the premier destination for reusable packaging expertise, innovation, and connection all in one space.
Learn more and register to attend at www.packexpointernational.com.
About Upstream
Upstream drives the transition toward a robust, self-sustaining reuse economy across the U.S. and Canada. Founded in 2003, Upstream now functions as the movement’s systems orchestrator, convening the actors, building the models, advancing supportive policy, and building the financial, institutional, and market infrastructure needed to eliminate waste, build climate and community resilience, and normalize reuse as an economic and environmental imperative. Learn more at upstreamsolutions.org.
About the Reusable Packaging Association (RPA)
Founded in 1999, the Reusable Packaging Association (RPA) is a non-profit trade organization representing and promoting the common and pro-competitive business interests of member suppliers and users of reusable packaging products and services. RPA accelerates supply chain adoption and optimization of reusable packaging systems through education and advocacy. For more information, visit reusables.org.
Contact:
Kerry Leslie, Upstream Director of Strategic Communications, kerry@upstreamsolutions.org
Amanda McCrea, Reusable Packaging Association Director, Marketing & Communications, amccrea@reusables.org
