Overview

Upstream is a leading change agency for the reuse movement in the US & Canada. We spark innovative solutions and forge strategic alliances to help people, businesses and communities shift from single-use to reuse.


Upstream’s vision for the reuse movement:

Upstream is guided by a vision of the better alternative: systems which are regenerative, circular, and equitable.

Reuse is a climate change solution. Reuse beats single-use by every environmental measure.

Reuse is economic and workforce development. It creates safe, green, local jobs and keeps resources circulating locally while building community wealth.

Reuse is a sound business practice and $168B market opportunity. It facilitates access to new markets, drives innovation, and saves production and procurement costs.

Reuse is a justice solution. We must account for the intersectionality between the systems built around waste and the devastating effects of those systems on social, economic, and environmental justice.

More reuse means more joy. A circular economy increases human touch points and a sense of well-being and connectedness. Reuse takes care of people and the planet.

Key Project Initiatives & Publications

  • colorful bowls and saucers

    Reuse Wins Report

    Why reuse wins for people and planet, every time.

  • hands passing plates at a restaurant table

    Reuse for Onsite Dining Library

    Collaboratively compiled resources for anyone looking to pass reuse for onsite dining policy in their community.

  • stack of metal tiffins

    Design Principles for Materials Used in Reusable Packaging & Foodware Services

    We support using materials that have the longest life and the least impact on the environment and communities

In all our work, we are guided by our values, which we call the 5 “C”s:

  • We are keen futurists and joyful problem-solvers. We not only see what is happening now and where the movement needs to go, we map an evidence-based path and make it so. We focus on solutions.

  • We are friend-makers. We work together with organizations making reuse the norm. We seek out and invite others to co-create the future we all want. We celebrate and amplify others’ successes.

  • We know we have a lot to learn from others and each other, so we seek out experiences and perspectives different from our own. We work to share with one another and align on common ground. We practice accountability, clear and consistent communication and feedback, and compassionate, open listening.

  • We recognize the importance and necessity of incorporating equity and justice values into our work. We prioritize the voices and identities that have been underrepresented within our organization’s decision-making, leadership roles, and the wider movement. We also firmly believe that building the new reuse economy is itself inherently a social, economic, and environmental justice (EJ) movement.

  • We bring our whole selves to work while maintaining a healthy life/work balance. We are focused and driven to do what’s essential while recognizing what can wait and keeping urgency and stress in check. We acknowledge that we are all humans who desire a happy and passionate workplace, and we approach each other with respect, compassion, ease and kindness.

Articles

Podcasts

Team

Board