Take-away without throw-away

Business
Written By Brooking Gatewood

Reuse made easy with CupClub

Episode #14

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Tune into how CupClub has reinvented reuse for on-the-go drinks, w/ visionary founder and innovator Safia Quereshi

Reusable mugs: you’ve bought and used them, loved and lost and forgotten them, replaced and reused them. Wouldn’t it be great if you didn’t have to remember to bring your mug everywhere you go to be part of the reusable revolution?

Wouldn’t it be great if cities had cup shares that work like our bike shares? Thankfully, some brilliant innovators are on it!

In this episode we talk with Safia Qureshi, an award-winning architect, innovation designer and educator, and founder of CupClub™ - a returnable packaging service for drinks that launched in the UK in 2018. Safia shares the nitty gritty design challenges involved in creating CupClub, and the world-changing potential of this circular economy solution.

Listen now to & subscribe to The Indisposable Podcast to stay updated on more solutions-focused inspirations!

Learn more at https://cupclub.com/.

Brooking Gatewood

Brooking hosts Upstream’s The Indisposable Podcast and guides our team on virtual collaboration and culture-building. She has worked with Break Free From Plastic US since 2016 as a facilitator and strategist, and has spent much of the last decade supporting collaborative leadership for many ambitious change efforts - from saving monarch butterflies to curbing diabetes. In her spare time, Brooking can be found writing and performing poetry, or hosting community-connection events in her local LA neighborhood.

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