Helping consumers embrace reuse
Episode #124
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Hailing from The Netherlands, which sits below sea level, Thom Almeida is no stranger to the threat posed by climate change. These origins helped inform his career path up to the present day, where, as Platform Curator for Future of Consumption at the World Economic Forum, he focuses on the challenge of adopting reuse systems from the consumer’s perspective. What systems are they most likely to embrace? What arguments do they find most persuasive? What behavior trends are we seeing in the reuse space?
Thom sits down with our host, Chief Strategy Officer Priscilla Johnson, to discuss his team’s work to find reuse solutions that can succeed in the marketplace – and the exciting collaborations that are helping to spur new innovations.
Resources:
World Economic Forum - Future of Consumption Platform
World Economic Forum - Circular Economy resources & initiatives