ReThink Disposable: The Warfield
The Warfield in San Francisco made the switch from single-use plastic and paper cups to exclusively using reusable r.Cups. During a 6-month service period with r.Cup, spanning from May to October, The Warfield incurred a cost of $25,800 for r.Cup services. To offset this cost, The Warfield implemented a 3% sustainability fee for each drink sold in an r.Cup, resulting in revenue of more than $30,000 since the launch of r.Cup in May 2023.