Toronto Environmental Alliance: Pride Toronto

Pride Toronto - the largest Pride festival in North America, attracts an estimated three million visitors over multiple days in June for parades, a street festival and stage performances celebrating 2SLGBTQI+ communities.

Pride invested in custom reusable cups with the help of local reuse service provider, Muuse. The cups were used for all poured drinks starting with the outdoor Main Stage in 2023, and expanded to include the Wellesley Street stage in 2024. Learning from their first year, the Pride team worked closely with Muuse to cut cup losses in half and increase the return rate to an estimated 85% in 2024, avoiding 27,645 single-use cups over three days.