NextGen Consortium: Petaluma Cup Project

For three months in 2024, 30 restaurants in the City of Petaluma, CA, swapped their single-use cups for to-go reusable cups that could be returned anywhere in town via a network of over 60 local return bins. With no deposits, penalties or sign-up required, the system was designed to be more accessible and inclusive than existing reuse models, which often come with high financial or geographical barriers to participation.