Keep Scotland Beautiful: Highland Cup Movement

Cup Movement® in the Highlands ran from April to October 2023 and was designed to promote the use of reusable cups and reduce the number of takeaway drinks sold in single-use cups. The pilot was one of six projects across the UK funded through the Bring It Back Fund, a £1.4 million fund from environmental charity Hubbub and Starbucks, and utilised innovative app technology from cup system suppliers Vytal.