Upstream CEO Matt Prindiville just returned from GreenBiz’s Circularity Conference. It was a sold-out 3 day affair with more than a thousand sustainability professionals from virtually every consumer brand, plus representatives from the rest of their value chain. Here are three valuable takeaways from the conference.

Even though Extended Producer Responsibility has in theory been about creating a circular economy for packaging, in practice, the only goals that have been applied in legislation so far are recycling targets. The effect has been increased recycling where EPR systems are in place, but no actual reduction in the generation of packaging waste. We can change this.

Reuse services require collection from the consumer, reverse logistics, washing and sanitizing, refilling and/or restocking. Because of the challenges and costs associated for individual companies going it alone, it’s important for businesses to be able to operate on platforms that can serve many companies at the same time.

This week, Sego Jackson - one of Upstream’s founding board members - retired from the City of Seattle. As the saying goes, “People don’t remember what you said. They remember how you made them feel.” And I remember the way Sego made me feel when I first met him back in 2004.

When it comes to changing something as entrenched as the throw-away culture, the real changemakers are local community members and their elected officials – people who are passionate about saving the planet and ready to innovate new approaches.

Studies consistently show that reusable foodware has significantly less environmental impacts than their single-use counterparts and can be a key strategy for reducing overall emissions. Learn more about how Climate Action Plans and consumption-based emissions inventories (CBEIs) tie to reuse and help move the needle on climate action.

With big brands signaling support for extended producer responsibility (EPR), deposit-return systems (DRS), and – most recently – reuse/refill, opportunities have opened up to pass policies and build infrastructure to transform how we consume products. But with these commitments come competing ideas around vision, strategies and tactics – and about which policies should come first, and which should follow.

In honor of Women’s History Month, Indisposable Podcast host Brooking Gatewood presents a roundup of her favorite interviews with some of the many innovative, visionary, women-identified Solutioneers driving the Reuse Movement forward.

In the last month, some BIG brands who have been major players in the throw-away economy made historic announcements about their goals to move to reuse. We recognize that creating financial incentives for returning the packaging will be critical for ensuring that the reusable packaging doesn’t wind up in the garbage or environment.