We don’t need consumer behavior change, we need systems change, initiated by leading brands.

Upstream CEO Matt Prindiville just returned from GreenBiz’s Circularity Conference. It was a sold-out 3 day affair with more than a thousand sustainability professionals from virtually every consumer brand, plus representatives from the rest of their value chain. Here are three valuable takeaways from the conference.

In the last month, some BIG brands who have been major players in the throw-away economy made historic announcements about their goals to move to reuse. We recognize that creating financial incentives for returning the packaging will be critical for ensuring that the reusable packaging doesn’t wind up in the garbage or environment.