Culture-hacking the end of plastic

Community ActionReuse 101
Written By Brooking Gatewood

Episode #4

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From cigarettes to cups & concession stands, the history & future of changing social norms in America, w/ Matt Prindiville, UPSTREAM

Remember when people used to smoke in restaurants? On airplanes!? How we used to make ashtrays in art class!? And how once upon a time that was all considered normal?

And are you old enough to remember life before fast-food drive throughs? That now ubiquitous part of American culture that results in billions of pieces of packaging waste each year did not even exist 50 years ago.

What can we learn from these major culture changes and how they have impacted our idea of what is normal? In this episode, we dive into these quirks of American history to help us envision a future where throw-away is so yesterday, with Matt Prindiville, Executive Director of UPSTREAM. Listen now for some big picture food for thought on how we really can make waste weird again. ‍

Brooking Gatewood

Brooking hosts Upstream’s The Indisposable Podcast and guides our team on virtual collaboration and culture-building. She has worked with Break Free From Plastic US since 2016 as a facilitator and strategist, and has spent much of the last decade supporting collaborative leadership for many ambitious change efforts - from saving monarch butterflies to curbing diabetes. In her spare time, Brooking can be found writing and performing poetry, or hosting community-connection events in her local LA neighborhood.

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