Ad campaigns for social change

Episode #17

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How can social marketing help us change throw-away culture? Lessons from #stopsucking, #hydratelike and more w/ Emma Riley, Lonely Whale

Lucky for us and the planet, pop culture campaign experts have joined the global force of change agents to bring their hearts and minds to the issue of plastic pollution.

In this episode we talk with culture creator and social marketer Emma Riley, Strategic Partnership Director for Lonely Whale - the organization that helped put the plastic pollution issue on the mainstream map in a big way with their #stopsucking campaign in 2017.

This year, Lonely Whale was named one of Fast Company's "World's Most Innovative Companies" of 2019, and they are at it again right now with the recently launched and influencer-backed #hydratelike campaign.

This episode looks ‘under the hood’ on Lonely Whale’s campaigns. We talk about the crucial role of market research, how social marketing compares with community organizing, lessons learned, and more.

For more on the campaigns we discuss, check out:

www.lonelywhale.org/movement-for-a-strawless-ocean
https://www.hydratelike.org/
museumofplastic.org

Listen now & subscribe to The Indisposable Podcast to stay updated on more solutions-focused inspirations!

Brooking Gatewood

Brooking hosts Upstream’s The Indisposable Podcast and guides our team on virtual collaboration and culture-building. She has worked with Break Free From Plastic US since 2016 as a facilitator and strategist, and has spent much of the last decade supporting collaborative leadership for many ambitious change efforts - from saving monarch butterflies to curbing diabetes. In her spare time, Brooking can be found writing and performing poetry, or hosting community-connection events in her local LA neighborhood.

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