The Reuse Revolution is (A)live

BusinessBusiness - Events
Written By Matt Prindiville

A conversation with r.Cup’s Michael Martin and Keiko Niccolini

Episode #42

 
 

Back in the pre-pandemic days, some of our listeners may have attended a concert or an event where r.Cup provided their reusable cup service to replace single-use cups. And one of the special things that they did was work with some of the world’s biggest artists, like U2, Jack Johnson, and the Rolling Stones to engage their audiences around reuse. 

BUT r.Cup is about a lot more than just reusable cups. Like UPSTREAM, they’re working to build and support the reuse movement to disrupt single-use across the board, and this year they’re expanding into reusable to-go ware for take-out and delivery with their new initiative r.Ware.

Resources:

Matt Prindiville

Matt is a recognized thought leader within the plastic pollution community and advises the United Nations Environment Program on their plastic pollution strategies. He is one of the founders of the global Break Free from Plastic Movement and the founder of the Cradle2 Coalition and Make It Take It Campaign. He helped establish and advance the Electronics Takeback Coalition, the Multi-State Mercury Campaign, and the Safer Chemicals and Healthy Families Coalition. Matt has written for the Guardian, GreenBiz, and Sustainable Brands among other publications. He’s been featured in the Economist, the New York Times, on NPR’s 1A, Jack Johnson’s Smog of the Sea film, and consulted with 60 Minutes on their plastic pollution special. He can be found surfing, snowboarding, and coaching his daughter's basketball team.

Previous

An indisposable future for your baby
Next

Uplifting reuse heroes: The story of UPSTREAM