Research shows we know what needs to change—now we need to design systems that make it happen. This webinar explores how behavior science principles move from academic theory into real-world reuse implementation. Learn about the socio-ecological model, why making reuse the default matters as much as messaging, and how the Grand Canyon Reuse Project applies these insights at scale. Discover practical strategies for organizational and policy change that actually shift behavior. Presented by Upstream’s Director of Strategic Initiatives, Jennifer Carrigan.