Even though Extended Producer Responsibility has in theory been about creating a circular economy for packaging, in practice, the only goals that have been applied in legislation so far are recycling targets. The effect has been increased recycling where EPR systems are in place, but no actual reduction in the generation of packaging waste. We can change this.

Coca Cola announced their commitment to serve 25% of their beverages in reusable packaging by 2030. Learn what this means for reusables in consumer brands and join us in commending their commitment to growing a circular economy for packaging that prioritizes “reduce and reuse” first – over recycling.

EPR – aka extended producer responsibility – is a policy tool that holds consumer brands responsible for the environmental impacts of their products and packaging. Learn how EPR can move us toward a circular economy that follows the waste reduction hierarchy of reduce and reuse first, before recycling.