UPSTREAM sparks innovative solutions to plastic pollution.

Today we use plastic - a material designed to last forever - for products designed to last a couple of minutes. Things like plastic bags, styrofoam, cups and lids and straws, to-go containers, single-serve food wrappers, chip bags and beverage pouches. And no matter where you look in the world, we see these same types of products everywhere in the environment. And when you think about the compounded actions of billions of people using these disposable products every single day - it’s a staggering amount of plastic garbage wreaking havoc on the planet and our health.

UPSTREAM has brought critical strategic thinking, groundbreaking projects, and collaborative leadership to the growing movement to address plastic pollution.
— Marcus Eriksen, 5 Gyres Institute

We believe there’s a better way - where we get what we want without all the waste. Where people take pride in the steps they and their community have taken to reduce waste. Where businesses partner with community leaders to provide healthy, nutritious food served in reusable cups and containers. Where we have way more fun innovating new ways of enjoying the bounty of human creativity than the limited throw-away model that stifles our imagination. This is the future UPSTREAM is working to bring to life.

We bring people together to transform our throw-away society to a culture of stewardship. We envision a world without plastic pollution and empower business, communities and people to imagine and co-create a brighter future with us.